McConnell, Ben <br/><br/>
Creating customer evangelists : how loyal customers become a volunteer sales force 
Ben McConnell, Jackie Huba 
 - Chicago  Dearborn Trade Pub.  c2003 
 - x, 214 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references (p. 197-207) and index 
<br/><br/><label>ISBN: </label>9780793155613 
<br/><br/><label>ISSN: </label>2002012221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC