Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble
- 17th edition
- Boston McGraw-Hill/Irwin c2010
- xlv, 944 p. : col. ill., ; 27 cm
Includes bibliographical references and index
9780070182608
2009000710
Strategic planning Strategic planning - Case studies