Kurtz, David L <br/><br/>
Contemporary marketing 
David L. Kurtz 
 - 14th ed 
 - Australia  South-Western Cengage Learning  2008 
 - xxxii, 670 p. (various pagings) : ill. ; 29 cm 
<br/><br/> At head of title: Boone&amp;Kurtz. Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780324582031 
<br/><br/><label>ISSN: </label>2008935587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KUR