TY  - BOOK
AU  - Boone, Louis E
AU  - Mackenzie, J. F
AU  - Snow, Kim
TI  - Contemporary marketing
SN  - 9780176500030
SN  - 200311607
U1  - 658.8 KUR 
PY  - 2010///
CY  - Scarborough, ON
PB  - Nelson Education
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -