TY  - BOOK
AU  - Peter, J. Paul
AU  - Olson, Jerry C
TI  - Consumer behavior and marketing strategy
SN  - 9780070601581
U1  - 658.8342 PET 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Private Limited
KW  - Consumer behavior
N1  - Includes index
ER  -