TY  - BOOK
AU  - Hoyer, Wayne D
AU  - MacInnis, Deborah J
TI  - Consumer behavior
SN  - 9780547079929
SN  - 200893557
U1  - 658.8342 HOY 
PY  - 2010///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes
ER  -