Hoyer, Wayne D <br/><br/>
Consumer behavior 
Wayne D. Hoyer, Deborah J. McInnis 
 - 5th ed 
 - Mason, OH  South-Western Cengage Learning  c2010 
 - xxiv, 493, [151] p. : ill. ; 27 cm. 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780547079929 
<br/><br/><label>ISSN: </label>2008935578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 HOY