TY  - BOOK
AU  - Kardes, Frank R
AU  - Cline, Thomas W
AU  - Cronley, Maria L
TI  - Consumer behavior
SN  - 9780538745406
SN  - 200993985
U1  - 658.8342 KAR 
PY  - 2011///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 365-388) and indexes
ER  -