Kardes, Frank R <br/><br/>
Consumer behavior 
Frank R. Kardes, Maria L. Cronley, Thomas W. Cline 
 - Mason, OH  South-Western, Cengage Learning  2011 
 - xx, 421 p. : ill. ; 27 cm. 
<br/><br/> Includes bibliographical references (p. 365-388) and indexes 
<br/><br/><label>ISBN: </label>9780538745406 
<br/><br/><label>ISSN: </label>2009939851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAR