Reidenbach, R. Eric <br/><br/>
Competing for customers and winning with value : breakthrough strategies for market dominance 
R.Eric Reidenbach and Reginald W.Goeke 
 - New Delhi  Pearson Education  2006 
 - xvii,194p.:ill.;24cm 
<br/><br/><label>ISBN: </label>9788131716960 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812 REI