TY  - BOOK
AU  - De Chernatony, L
AU  - McDonald, Malcolm
TI  - Creating powerful brands in consumer, service and industrial markets
SN  - 9780750659802
U1  - 658.827 CHE 
PY  - 2003///
CY  - Amsterdam ; Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Brand name products - Planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -