De Chernatony, L <br/><br/>
Creating powerful brands in consumer, service and industrial markets 
Leslie de Chernatony and Malcolm McDonald 
 - 3rd ed 
 - Amsterdam ; Boston  Elsevier/Butterworth-Heinemann  2003 
 - xvii, 467 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750659802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Planning<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE