TY  - BOOK
AU  - Dimofte, Claudiu V
AU  - Haugtvedt, Curtis P
AU  - Yalch, Richard F
TI  - Consumer psychology in a social media world
SN  - 9780765646934
U1  - 658.8342 DIM 
PY  - 2016///
CY  - New York
PB  - Routledge Taylor and francis group
KW  - Management
N1  - Includes bibliographical references and index
ER  -