TY  - BOOK
AU  - Lindström, Martin
TI  - Brand sense : sensory secrets behind the stuff we buy
SN  - 9781439172018
SN  - 201048516
U1  - 658.827 LIN 
PY  - 2010///
CY  - New York
PB  - Free Press
KW  - Advertising - Brand name products
KW  - Advertising - Psychological aspects
KW  - Brand name products
KW  - Business names
KW  - Senses and sensation
N1  - Includes bibliographical references (p. 157-159) and index
ER  -