TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F
TI  - Business marketing : connecting strategy, relationships, and learning
SN  - 9780071263436
U1  - 658.8 DWY 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references (p. 653-661) and index
ER  -