Dwyer, F. Robert <br/><br/>
Business marketing : connecting strategy, relationships, and learning 
F. Robert Dwyer, John F. Tanner, Jr 
 - 4th ed 
 - Boston  McGraw-Hill  2009 
 - xxv, 678 p. : ill. ; 26 cm. 
<br/><br/> Includes bibliographical references (p. 653-661) and index 
<br/><br/><label>ISBN: </label>9780071263436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DWY