TY  - BOOK
AU  - Churchill, Gilbert A
TI  - Basic marketing research
SN  - 9780030211041
SN  - 102808
U1  - 658.83 CHU 
PY  - 2001///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -