Churchill, Gilbert A <br/><br/>
Basic marketing research 
Gilbert A. Churchill, Jr 
 - 4th ed 
 - Fort Worth  Dryden Press  c2001 
 - xvii, 830 p. : ill. (some col.) ; 29 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780030211041 
<br/><br/><label>ISSN: </label>102808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 CHU