Kompella, Kartikeya <br/><br/>
Building brands, building meaning : a guide to increasing the financial value of brands through building positive meaning 
Kartikeya Kompella 
 - India  [publisher not identified]  c2006 
 - 134 p. : ill. ; 22 cm. 
<br/><br/><label>ISBN: </label>9788130903392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 KOM