TY  - BOOK
AU  - Ind, Nicholas
TI  - Beyond branding
SN  - 9780749442125
U1  - 658.827 IND 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Brand choice
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references and index
ER  -