Beyond branding 
edited by Nicholas Ind 
 - 1st South Asian ed 
 - London  Kogan Page  2008 
 - xviii, 236 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749442125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Brand name products<br/>Branding (Marketing)<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 IND