TY  - BOOK
AU  - Jaishri Jethwaney
AU  - Shruti Jain
TI  - Advertising Management
SN  - 9780195678437
SN  - 200628407
U1  - 659.112 JAI 
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising - India
KW  - Advertising - Management
N1  - Includes bibliographical references and index
ER  -