TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780070144965
SN  - 201004070
U1  - 659.1 BEL 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes bibliographical references (p. [990]-1027) and indexes
ER  -