Belch, George E <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 
George E. Belch, Michael A. Belch, Keyoor Purani 
 - 7th ed 
 - New Delhi  Tata McGraw Hill Education  2010 
 - xxxiii, 1075 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references (p. [990]-1027) and indexes 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>ISSN: </label>2010040703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL