TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780073381091
SN  - 200801825
U1  - 659.1 BEL 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes indexes
ER  -