Belch, George E <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 
George E. Belch & Michael A. Belch 
 - 8th ed 
 - Boston  McGraw-Hill Irwin  c2009 
 - xxv, 838 p. : col. ill. ; 29 cm. 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9780073381091 
<br/><br/><label>ISSN: </label>2008018250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL