TY  - BOOK
AU  - O'Guinn, Thomas C
AU  - Allen, Chris T
AU  - Semenik, Richard J
TI  - Advertising and integrated brand promotion
SN  - 9780324311327
SN  - 200892277
U1  - 659.1 OGU 
PY  - 2006///
CY  - Australia
PB  - Thomas South-Western
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and indexes
ER  -