O'Guinn, Thomas C Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 4th ed - Australia Thomas South-Western 2006 - xlvii, 781 p. : col. ill. ; 28 cm. Includes bibliographical references and indexes ISBN: 9780324311327 ISSN: 2008922770 Subjects--Topical Terms: AdvertisingAdvertising media planning Dewey Class. No.: 659.1 OGU