TY  - BOOK
AU  - Moriarty, Sandra E
AU  - Mitchell, Nancy
AU  - Wells, William
TI  - Advertising : principles & practice
SN  - 9780132224154
SN  - 200703686
U1  - 659.1 MOR 
PY  - 2009///
CY  - Upper Saddle River, N.J
PB  - Pearson Prentice Hall
KW  - Advertising
N1  - Previous editions had William Wells as first author. Includes bibliographical references (p. 615-624) and index
ER  -