Wells, William <br/><br/>
Advertising : principles & practice 
William Wells, Sandra Moriarty, John Burnett 
 - 7th ed 
 - New Delhi  Pearson  2006 
 - xxxi, 592 p. ; col. ill. ; 29 cm. 
<br/><br/> Includes bibliographical references (p. 575-580) and index 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>ISSN: </label>2005047639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL