Laforet, Sylvie <br/><br/>
Managing brands : a contemporary perspective 
Sylvie Laforet 
 - London  McGraw Hill  2010 
 - xxiv, 412 p. : ill. ; 26cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780077117481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management<br/>Brand name products - Planning
<br/><br/><label>Dewey Class. No.: </label>658.8 LAF