TY - BOOK AU - Futrell, Charles M TI - ABC's of relationship selling through service SN - 9780073404844 SN - 200904508 U1 - 658.85 FUT PY - 2011/// CY - New York PB - McGraw-Hill Irwin KW - Selling N1 - Includes bibliographical references (p. 525-538) and index ER -