TY  - BOOK
AU  - Keiningham, Timothy L
TI  - Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work
SN  - 9780471743156
SN  - 200500685
U1  - 658.8343 KEI 
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Customer loyalty
ER  -