TY  - BOOK
AU  - Nadeau, Raymond
TI  - Living brands : collaboration + innovation = customer fascination
SN  - 9780071466141
SN  - 200601877
U1  - 658.827 NAD 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising - Brand name products
KW  - Brand name products
N1  - Includes bibliographical references (p. [287]-288) and index
ER  -