Nadeau, Raymond <br/><br/>
Living brands : collaboration + innovation = customer fascination 
Raymond A. Nadeau 
 - New York  McGraw-Hill  2007 
 - xxx, 302 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [287]-288) and index 
<br/><br/><label>ISBN: </label>9780071466141 
<br/><br/><label>ISSN: </label>2006018778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 NAD