Nonprofit marketing
edited by Elizabeth Parsons, Pauline Maclaran, and Mark Tadajewski
- Thousand Oaks, CA Sage 2008
- 3 v. : ill. ; 25 cm
3 volumes available : v. 1. The evolution of nonprofit marketing -- v. 2. Nonprofit marketing: sectoral applications -- v. 3. Key debates and contemporary issues in nonprofit marketing.- , Includes bibliographical references