Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings 
Walter W. Wymer, Jr., Sridhar Samu, editors 
 - New York  Routledge  2003 
 - 197 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780789019929 
<br/><br/><label>ISSN: </label>2002010556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate sponsorship<br/>Nonprofit organizations - Marketing<br/>Social marketing<br/>Social responsibility of business
<br/><br/><label>Dewey Class. No.: </label>658.8 WYM