TY  - BOOK
AU  - Drake, Susan M
AU  - Gulman, Michelle J
AU  - Roberts, Sara M
TI  - Light their fire : using internal marketing to ignite employee performance and wow your customers
SN  - 9781419502521
SN  - 200402539
U1  - 658.45 DRA 
PY  - 2005///
CY  - Chicago
PB  - Dearborn Trade Publishing
KW  - Communication in personnel management
KW  - Employee motivation
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index
ER  -