TY  - BOOK
AU  - Batterley, Richard
TI  - Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
SN  - 9780070583962
U1  - 658.812 BAT 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company
KW  - Relationship marketing
N1  - Includes index
ER  -