Batterley, Richard <br/><br/>
Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance 
Richard Batterley 
 - New Delhi  Tata McGraw-Hill Publishing Company  2003 
 - x, 206p 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070583962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 BAT