Carroll, Brian J Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI Brian J. Carroll - New York McGraw-Hill c2006 - xiii, 218 p. : ill. ; 24 cm Includes bibliographical references (p. 193-209) and index ISBN: 9780071458979 ISSN: 2005020712 Subjects--Topical Terms: Relationship marketingSales management Dewey Class. No.: 658.81 CAR