TY  - BOOK
AU  - Cheverton, Peter
TI  - Key marketing skills
SN  - 9780749445652
SN  - 200401703
U1  - 658.8 CHE 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
ER  -