Cheverton, Peter <br/><br/>
Key marketing skills 
Peter Cheverton 
 - 2nd ed 
 - London  Kogan Page  2004 
 - xiii, 383 p. : ill. ; 25 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780749445652 
<br/><br/><label>ISSN: </label>2004017032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8 CHE