TY  - BOOK
AU  - Cheverton, Peter
TI  - Key account management : tools and techniques for achieving profitable key supplier status
SN  - 9780749452773
SN  - 200800354
U1  - 658.804 CHE 
PY  - 2008///
CY  - London ; Philadelphia
PB  - Kogan Page
KW  - Customer services
KW  - Marketing - Key accounts
KW  - Selling - Key accounts
N1  - Includes bibliographical references and index
ER  -