TY  - BOOK
AU  - Cheverton, Peter
TI  - Key account management
SN  - 9780749443146
U1  - 658.804 CHE 
PY  - 2001///
CY  - New Delhi
PB  - Kogan Page
KW  - Account
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -