Cheverton, Peter <br/><br/>
Key account management 
Peter Cheverton 
 - 3rd ed 
 - New Delhi  Kogan Page  2001 
 - xii, 356 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749443146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Account<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 CHE