TY  - BOOK
AU  - Calder, Bobby
AU  - Iacobucci, Dawn
ED  - J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Medill School of Journalism. Dept. of Integrated Marketing Communications
TI  - Kellogg on integrated marketing
SN  - 9788126511242
SN  - 200272710
U1  - 658.8 IAC 
PY  - 2003///
CY  - New Delhi
PB  - Wiley - India
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -