TY  - BOOK
AU  - Calkins, Tim
AU  - Tybout, Alice M
ED  - Kellogg School of Management
TI  - Kellogg on branding : the marketing faculty of the Kellogg School of Management
SN  - 9788126510276
SN  - 200500745
U1  - 658.827 TYB 
PY  - 2005///
CY  - Hoboken, N.J
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Customer relations - Management
N1  - Includes bibliographical references and index
ER  -