Kellogg on branding : the marketing faculty of the Kellogg School of Management
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
- Hoboken, N.J Wiley c2005
- xvii, 334 p. : ill. ; 24 cm
Includes bibliographical references and index
9788126510276
2005007457
Brand name products Branding (Marketing) Customer relations - Management