TY  - BOOK
AU  - Burch, Geoff
TI  - Irresistible persuasion : the secret way to get to yes every time
SN  - 9781907312489
SN  - 201001075
U1  - 650.1 BUR 
PY  - 2010///
CY  - Chichester, UK
PB  - Capstone
KW  - Persuasion (Psychology)
KW  - Success in business
N1  - Includes bibliographical references (p. 243)
ER  -